The Walt Disney Company has been known for thinking outside the box and being ahead of the curve when it comes to their movies and theme park attractions. At Walt Disney World in Orlando, Florida they are trying to get rid of tickets and turnstiles when entering the park. They have come up with called MyMagic+, and it is described as a “vacation management system” that will help track what you are doing and where you are going in the park. When I saw this article in the New York Times and several other news outlets I thought it was perfect for the topic of Technology Imaginaries.
Park goers will soon be able to wear wristbands called MagicBands, that will be encoded with all sorts of information from your hotel room, park tickets and fast passes for rides and even function as a credit card, so there will be no need to carry around a room key, money because it will all be on your wrist. I thought this was pretty smart of Disney to do and it doesn’t seem anyone else has ever done anything quite like this. But, I’m sure if it is successful for Disney many other theme parks will follow suit and begin to have something similar. MyMagic+ will also have a website and app, (My Disney Experience) that will allow you to get advance fast passes, seating for shows, and signing up for character meet and greets.
There has already been some backlash about Disney overreaching when it comes to privacy and some opposers are uncomfortable with them ‘tracking’ what and where you are going. But I don’t think Disney’s purpose it ‘track’ you necessarily but I think it is to benefit them to see what visitors like and don’t like, and see what people are willing to wait in line for. I definitely think these bands are so cool and a great idea! I think once they do a trial run with them they will see if they work out but I personally think it will be great for Disney and its thousands of visitors! Because you think that just by having a band around your wrist you won’t have to worry about forgetting the tickets or losing your room key, which is helpful especially when you have kids. As someone who has visited Disney more than several times, I would okay with wearing something like this because of how convient it is. The bands are also going to be customizable
and are coming in a variety of colors.
I just think this is such a forward thinking idea and Disney is definitely a company to get the ball rolling when a good idea comes along. They are using things like apps and Apple products to make park goers lives easier while they are in the parks. With Disney and Apple’s partnership they are doing a trial run currently with scanning in guests with iPhones and they are also starting to use them in stores to make check out easier.
Other articles and blog posts about the MagicBands and MyMagic+